Panini Secures Exclusive WNBA Trading Card Deal Through 2025

Darryl P. Nov 22, 2025 8:16pm 1 views

What’s New

Panini has announced a multi-year extension with the WNBA Players’ Association, continuing their exclusive trading card partnership. Since 2019, Panini has been producing WNBA cards under well-known lines like Donruss, Prizm, and Select, along with premium collections such as Flawless and National Treasures. Facilitated by OneTeam Partners, this agreement is touted by Panini as the most financially rewarding licensing deal for women athletes, though specific financial details remain undisclosed.

Panini will continue as the exclusive creator of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company plans to enhance investments in player marketing, product development, autograph agreements, and event sponsorships, like the WNBPA Rookie Premiere.

The WNBA's popularity has surged due to stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. With MVP A’ja Wilson, the Las Vegas Aces clinched the league championship recently. Panini has already launched the 2025 Donruss WNBA series, with upcoming releases like Panini Prizm WNBA and the new Panini Impeccable WNBA. More releases are on the horizon but not yet detailed.

Configuration at a Glance

  • Panini continues as the exclusive producer of WNBA trading cards.
  • Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
  • High-end series such as Flawless and National Treasures have featured WNBA content in past years.
  • Digital offerings persist with Panini Instant and other online services.
  • Earlier this year, Rookie Royalty boxes debuted high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.

Key Inserts & Parallels

  • Panini Prizm WNBA: Celebrated for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
  • Donruss WNBA: Features Rated Rookies and a variety of insert sets.
  • Rookie Royalty: Showcases high-end Rookie Patch Autographs for leading rookies.
  • High-end lines (Flawless, National Treasures): Generally include low-numbered parallels and premium inserts.

Autographs & Relics

  • Renewed partnership includes expanded autograph agreements for WNBA players.
  • Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
  • Flawless and National Treasures collections have featured premium autograph and memorabilia offerings.
  • Future products are expected to include autographs and memorabilia from both rookies and seasoned stars.

Collector Notes

  • Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
  • The 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are on the way.
  • Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
  • Panini is committed to product innovation, player marketing, and autograph partnerships.
  • No specific print runs, odds, or serial numbering details were revealed in the announcement.
  • Designs vary by product line, with Prizm noted for parallels and Donruss for Rated Rookies.
  • Additional WNBA releases are anticipated but have not yet been announced.
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