Sports Cards

Panini and USA Baseball Expand Deal to Include More Teams

In a world where collecting trading cards is as much about nostalgia as it is about investment, Panini America and USA Baseball have made headlines yet again by extending their storied collaboration. This is the third extension of their exclusive agreement, which originally kicked off in 2012. But this isn’t just a mere handshake over coffee; this latest deal is making waves across the collecting community by expanding Panini’s rights to produce trading cards for a broader spectrum of USA Baseball teams and introducing new memorabilia.

This extended deal means Panini gets the exclusive scoop on athletes not just from the Collegiate National Team but also the 18U and 15U squads—with a fresh twist this time around by including the rights to the burgeoning 12U National Team. For those keeping score at home, this group of pint-sized sluggers has already produced burgeoning stars like Pete Crow-Armstrong, Paul Skenes, and Anthony Volpe.

But hold your baseball hats, because the big news isn’t just about the pint-sized powerhouses. For the first time, the Women’s National Team is now part of this exclusive baseball trading card fever. Yes, Panini has made the commendable move to feature female players in their lineup—something that marks a crucial step towards broader representation and inclusivity in a sport that has traditionally leaned heavily male in its spotlight. It’s about time the diamonds were equally shared.

Panini Instant, the brand’s real-time card marvel, is adding more flair to the mix by capturing key national team performances through limited-edition cards. These aren’t your run-of-the-mill cards that gather dust in the attic; they’re print-on-demand and directly interlined with standout plays, performances, and milestones—timeliness guaranteed to capture the essence of the moment for fans in a limited window of availability.

Furthermore, Panini’s involvement with the Golden Spikes Award — an accolade that honks the horn of top amateur baseball talent — continues to crescendo. Their contribution includes distributing exclusive trading card packs at last year’s College World Series, an act they plan to replay in Omaha come the 2025 award presentation on June 21st.

For fans heading to national team games this summer, something new and collectible awaits on the field: Panini-branded on-deck circles at the National Training Complex. These aren’t just for show. Much like confetti at a parade, these field-used items are destined to be repurposed into collectible memorabilia inserts in upcoming trading card sets. They’ll join the ranks of player-worn jerseys already parading the Panini logo.

Together, USA Baseball and Panini have shone a spotlight on hundreds of top-tier prospects since their initial partnership. They’ve nurtured a lineage that boasts 212 USA Baseball alumni drafted in the first round of the MLB Draft, with ten of those distinguished alumni hailing as No. 1 overall picks. Talk about hitting it out of the park! In total, USA Baseball has seen 586 first-round selections don the red, white, and blue, with 36 players drafted first overall.

The collaboration between USA Baseball and Panini is like a fine wine—maturing gracefully over time, adding new flavors, and delightfully evolving while maintaining its classic charm. As this partnership presses forward, collectors can eagerly anticipate a smorgasbord of new products that marry innovative designs with unique pieces of the game’s bright future. For fans and collectors alike, this collaboration is the gift that keeps on giving—fusing athletic excellence with the time-honored tradition of trading card collecting, serving a reminder that the magic of baseball isn’t just about stats and scores but storytelling and shared passion.

USA Baseball and Panini Extend Contract

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