Lululemon, the renowned athletic apparel brand known for its innovative designs, has joined forces with Fanatics to introduce a premium line of fan apparel dedicated to NHL enthusiasts. Set to be unveiled on October 29, this exclusive collection will cater to 11 NHL teams initially, with plans to encompass all 32 teams by the following season.
Celeste Burgoyne, President of lululemon Americas, expressed her excitement about the collaboration, emphasizing their shared love for hockey and the desire to bring performance and loungewear to fans. The collection will bring together lululemon’s signature products with team logos on items such as the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag, across both men’s and women’s categories.
NHL’s Chief Brand Officer, Brian Jennings, anticipates a positive response from fans, highlighting a creative campaign that will feature prominent NHL players like Connor Bedard, recently awarded the Calder Trophy, now serving as a lululemon ambassador. Bedard and other players such as John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone will be part of the campaign, adding star power to the collection.
Andrew Low Ah Kee, Fanatics Commerce CEO, shared his enthusiasm for the partnership, aiming to enhance the gameday experience for fans with a blend of style and comfort. The initial release will spotlight teams such as Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks, and Vegas Golden Knights.
Fans can get their hands on this exclusive collection at selected Lids-operated stores in various locations, creating a buzz among hockey enthusiasts. From Boston to Vancouver, these stores will offer a range of premium fan apparel for supporters to show their team spirit in style.
With the kickoff of the 2024 NHL season, this collaboration between lululemon and Fanatics is set to redefine gameday attire and elevate the fan experience with high-quality gear that blends performance and style seamlessly. Whether you’re gearing up for a game or lounging at home, this exclusive collection offers a fresh take on NHL fan apparel, merging fashion-forward designs with comfort for the ultimate fan experience.
