Topps, a powerhouse in the realm of collectible trading cards, has struck a monumental deal with Disney Consumer Products to expand its portfolio. This partnership represents a major step forward as Topps secures global rights to create trading cards featuring cherished characters from Disney, Pixar, Marvel, and Star Wars universes.
The announcement heralds a new chapter for Topps, as it prepares to unleash its creativity in producing physical Marvel trading cards for a worldwide audience. The inaugural release under this expanded agreement is set to be the Topps Finest X-Men ’97, scheduled to hit shelves in the first quarter of 2025. This launch coincides with the resurging popularity of the X-Men franchise, promising enthusiasts a glimpse into the riveting world of mutants.
Topps’ collaboration with Disney Consumer Products extends beyond physical trading cards, encompassing digital collectibles as well. While digital offerings have been available through apps like Disney Collect! and Marvel Collect!, this partnership amplifies Topps’ product range, particularly in the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, lauded the continued collaboration with Topps, emphasizing their shared commitment to innovation. The partnership is poised to captivate card collectors worldwide, delivering imaginative narratives from diverse brands to fans of the genre.
David Leiner, President of Trading Cards at Fanatics Collectibles, expressed his excitement about the enhanced collaboration with Disney, aimed at elevating the fan experience. Leiner highlighted the synergistic focus on innovation and fan engagement, building on the success of Topps’ Star Wars cards that have enraptured collectors since 1977.
Having historically produced trading cards for Disney, Marvel, and Star Wars franchises in the Europe, Middle East, and Africa (EMEA) region, Topps is now poised for a global expansion. With a firm foothold in the U.S. market and aiming to broaden their reach to other regions, this partnership promises to bring forth a wave of fresh designs and captivating collectibles.
Collectors can anticipate a diverse array of trading cards celebrating the enchantment of Disney, the ingenuity of Pixar, the thrill of Marvel superheroes, and the grandeur of Star Wars adventures. The collaboration between Topps and Disney Consumer Products heralds a new era for enthusiasts, offering unprecedented access to beloved characters and narratives imbued with a touch of magic. Engage your inner collector and embark on a journey through these iconic worlds with Topps’ latest offerings.
