Upper Deck, a reputable name in the world of sports collectibles, is teaming up with The Brandr Group and CLC to forge a path into the realm of college athletics with a fresh initiative. The trio has inked licensing agreements that will see the production of a unique trading card series focusing on the Name, Image, and Likeness (NIL) of student-athletes.
Crafted under the moniker of the World of Sports™ Volume 1 Trading Card Set, this groundbreaking collection will shine a spotlight on an array of exceptional college athletes representing various sports programs nationwide. From the powerhouse women's volleyball squad at the University of Nebraska to the dominant field hockey team at the University of North Carolina-Chapel Hill, this set will feature standout talents from over 600 officially licensed college programs under CLC.
Upper Deck, a trailblazer in sports trading cards for over three decades, is venturing into uncharted territory by immortalizing emerging college stars through this exciting collaboration. The trading cards will not only showcase athletes' achievements but will also offer a glimpse into their personal journeys, making them collectibles worth cherishing.
Jordy Bahl, a renowned multiple-time national champion in softball, expressed her delight at the prospect of having her athletic feats captured on these special trading cards. She eagerly anticipates sharing these mementos with her loved ones, fans, and supporters who have followed her career milestones closely.
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL partnerships in propelling young athletes into the limelight. By providing a platform for athletes from underrepresented sports to establish their personal brand early on, Upper Deck is fostering a culture of equal opportunity and recognition across the sports landscape.
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, lauded the collaboration with Upper Deck as a game-changer for collegiate athletes. With these trading cards, the profiles of exceptional student-athletes will reach new heights, whether they make a mark in college sports or venture into illustrious professional careers.
The debut of the Upper Deck World of Sports Volume 1 Trading Card Set is eagerly awaited by collectors, enthusiasts, and fans alike. Available for purchase at local hobby shops, retailers, and online platforms, these trading cards promise to capture the essence of college athletics in a tangible and captivating way. Keep an eye out for updates on where to snag these coveted collectibles on UpperDeck.com.
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