Fanatics, a powerhouse in the sports collectibles industry, is set to shake up the world of soccer memorabilia as it secures the exclusive rights to produce trading cards and stickers for the Premier League. This major move, scheduled to take effect from the 2025/26 season, marks a notable shift in the landscape of sports collectibles licensing.
The Premier League, renowned as the pinnacle of professional soccer and boasting six of the world’s most valuable soccer clubs, has inked a partnership with Fanatics to bring a fresh and innovative approach to its collectibles market. Fanatics, having previously acquired the iconic Topps brand and holding rights to various other major sports leagues and events such as the NBA, NFL, UFC, Bundesliga, and UEFA Club Competitions, is sure to bring a wealth of experience and expertise to this new collaboration.
With a global fanbase that spans continents, the Premier League stands to benefit greatly from this partnership by enhancing fan engagement through unique and appealing collectibles. Will Brass, Chief Commercial Officer of the Premier League, expressed optimism about the venture, highlighting Fanatics’ dedication to innovation and its proven track record in the sports memorabilia industry.
David Leiner, President of Trading Cards at Fanatics Collectibles, shed light on the company’s strategic plans to expand the trading card market in Europe, a region traditionally more inclined towards sticker collecting. Leiner emphasized the Premier League’s interest in Fanatics’ holistic approach to collectibles, as well as its strong relationships with top athletes like Tom Brady and Ronald Acuna Jr., which are vital in creating compelling and sought-after collectibles.
Moreover, Fanatics’ existing partnerships with The FA and multiple Premier League clubs through e-commerce and licensed apparel collaborations further cement its position within the English football ecosystem. This new licensing agreement with the Premier League promises to revolutionize the collectibles landscape, offering fans around the world a more immersive, diverse, and engaging collecting experience beginning in the 2025/26 season.
This strategic alliance between Fanatics and the Premier League sets the stage for a dynamic and exciting era in soccer collectibles, where fans can anticipate an array of innovative products and initiatives that celebrate the passion and tradition of the beautiful game. As the countdown to the 2025/26 season begins, enthusiasts and collectors alike can look forward to a fresh wave of Premier League memorabilia that combines quality, creativity, and a deep appreciation for the sport.
