Leaf Trading Cards made waves in the trading card industry with its announcement of the acquisition and relaunch of the iconic Press Pass brand. Press Pass, known for its groundbreaking memorabilia cards, closed its doors in 2015 after a successful run. Now, Leaf Trading Cards plans to breathe new life into the brand, starting with an exciting football trading card box featuring the talented high school quarterback, JuJu Lewis.
Founded in 1992, Press Pass quickly gained recognition for its innovative approach to incorporating authentic memorabilia into trading cards. Its NASCAR sets, which included race-used tires, were a game-changer in the industry. This trend continued with the introduction of race-used sheet metal cards and the groundbreaking inclusion of game-used jersey basketball cards in a draft product featuring future NBA stars like Kobe Bryant and Allen Iverson.
Kevin O’Neil, CEO of Leaf Trading Cards and a former Director of Sales at Press Pass, brings a wealth of knowledge and experience to this venture. Having been a part of Press Pass during its influential years, O’Neil understands the brand’s history and aims to honor its legacy while also embracing modern collections. With Leaf’s commitment to innovation and tradition, collectors can expect the relaunched Press Pass brand to bring fresh and exciting products to the market.
The first release under the revived Press Pass brand will be a football trading card box highlighting the rising star, JuJu Lewis. Lewis, a high school junior and top quarterback prospect committed to USC for the class of 2025, represents the type of emerging talent that Leaf Trading Cards aims to spotlight. This product demonstrates the company’s dedication to showcasing promising athletes and providing collectors with unique and valuable trading cards.
Leaf Trading Cards plans to release standalone Press Pass-branded products in the future, continuing to fuse nostalgia with contemporary sports memorabilia. By reviving the beloved brand, Leaf Trading Cards hopes to introduce a new generation of collectors to the rich history of Press Pass while innovating and pushing boundaries within the trading card market. This strategic expansion of Leaf’s product offerings promises to satisfy both seasoned collectors and newcomers to the hobby.
With the acquisition and relaunch of the Press Pass brand, Leaf Trading Cards is set to make a significant impact in the trading card industry. By combining their expertise and passion for the hobby, Leaf and Press Pass are poised to create new and exciting trading card lines that capture the imagination of collectors. As the first product featuring JuJu Lewis hits the shelves, anticipation builds for what the future holds for the relaunched Press Pass brand.
