LeBron James, the iconic NBA superstar, has made headlines once again. This time, it’s for his exclusive multi-year trading card partnership with Fanatics Collectibles, a division of Fanatics known for its expertise in trading cards and collectibles. This exciting new deal marks the end of LeBron’s long-standing relationship with Upper Deck, a partnership that concluded last year.
In a statement released by Fanatics, LeBron expressed his excitement for the partnership and his desire to connect with his fans on a deeper level. He emphasized the importance of celebrating both the significant and subtle milestones in the world of sports, acknowledging the achievements of athletes at the pinnacle of their careers.
To commemorate this groundbreaking partnership, Fanatics will be releasing a special trading card featuring LeBron and his son, Bronny James. This exclusive card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, scheduled for release on January 19. The card will be a 1/1 on-card dual autograph, showcasing LeBron in his St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. The set will also feature other prominent basketball talents, including women’s college basketball All-Americans Caitlin Clark and Paige Bueckers, among a roster of 100 players.
Fanatics Collectibles CEO Mike Mahan expressed his excitement over welcoming LeBron into the Fanatics family. Mahan aims to push the boundaries of the hobby, fueling excitement and enthusiasm among fans and collectors. Alongside LeBron’s signing, Fanatics is promoting the card release with a captivating video titled “Origin of Greatness.” Narrated by LeBron himself, the video showcases the journey of various Fanatics athlete partners and their rise to greatness.
LeBron’s partnership with Fanatics marks a significant addition for the company, following a more than two-decade association between the basketball superstar and Upper Deck. Upper Deck acknowledged their longstanding collaboration with LeBron, highlighting their instrumental role in establishing his brand as a highly valuable collectible. They also commended their work with the LeBron James Family Foundation, expressing gratitude for having LeBron as a part of their Upper Deck family.
With LeBron now joining forces with Fanatics, the world of trading cards and collectibles is set to enter a new era. Fans and collectors can look forward to more exclusive releases and opportunities to celebrate the greatness of athletes like LeBron James. As the partnership takes shape, one thing is certain – the future of trading cards just got a lot more exciting.
In conclusion, LeBron James’ exclusive trading card partnership with Fanatics Collectibles signals a new chapter in the world of collectibles. With his immense popularity and the innovative vision of Fanatics, fans and collectors can anticipate thrilling releases and a deeper connection with their favorite athletes. The trading card industry will never be the same again, thanks to this exciting collaboration.
